Life Sciences Expertise

We develop market specific strategies and tactics to maximize performance for specialty pharmaceutical, medical device and biotech companies. We understand that specialty markets require unique commercial solutions to the challenges they face. Our work results in patient-centered outcomes, top-notch people development and ultimately, in exceeding sales expectations. We have extensive marketing, operational and sales experience and understand the needs of healthcare providers, their staff and the pharmacies that serve specialty markets.

Specialty market expertise you will find in our Wheelhouse:

  • Long Term Care Segment Commercialization
    • Comprehensive strategic planning and training
    • Distribution model discernment – options, impact and decision making
    • Insight into the impact of managed healthcare plans
    • Deploying an LTC-specific sales and account management model
    • Creating or refining LTC marketing materials and process of selling in this unique space
    • Developing effective business plans, including targeting and right call frequency
    • Coaching the coach
    • Layering training to increase the team’s LTC knowledge and subsequent application
    • Understanding the dynamics of LTC Rx Data
    • Making your CRM work for you to accelerate effectiveness
  • Market research advisory boards
  • Specialty market sales and/or account management training
  • Designing inspirational, balanced incentive compensation plans
  • Recruiting and hiring the right kind of talent